Director of Product Marketing
Responsibilities:
This position drives the strategic direction of Integrity's online education and communications line of business through a clear understanding of market drivers, customer demands and competitive positioning. The candidate will own the product portfolio from a P&L perspective and manage the business cross functionally within a matrixed environment. The candidate will be directly responsible for establishing and promoting short- and long-term product strategy, ensuring successful product improvement and expansion in commercial terms; identify, drive, manage and execute key partnership arrangements that will drive revenue and directly influence the productivity of the Sales team through product competency, sales aides and sales process. Specific responsibilities include but are not limited to the following categories:
Product Planning and Releases
- Responsible for overall product life cycle management and overall P&L for a line of business.
- Drive and lead strategic product plans from market research and competitive positioning through the development of product road map, detailed functional requirements, pricing, business development, product rollouts and market launch; manage the matrix teams to run processes that drive key business decisions such as release plans, product development, pricing and target markets;
- Manage efforts defined to determine what enhancements, features and functions will be scheduled for product releases; includes market analysis of the competitive landscape and identifying new ideas and areas for expansion; requires ROI analysis on key and significant opportunities; and
- Research opportunities and general market requirements for identified and prioritized market and product opportunities; includes cost benefit analysis for projects, analysis of the competitive landscape, partner/acquisition opportunities, pricing of new offerings and review of appropriate pricing for current offerings, business requirements summary, and recommendations, etc.
- Establish a living list of enhancements for the product; prioritize those enhancements based on commercial opportunity and work with Product Development scheduling those enhancements. Product Feedback
- Create client communications, survey programs and user groups to gather business requirements and manage the feedback process for product direction;
- Ensure receipt of appropriate feedback from internal teams such as sales and support, is balanced with client needs and market drivers;
- Manage of research projects for market, client and prospect-oriented initiatives; and
- Define project scope and methods, establish timelines, tasks and resources as well as produce final business requirements documents; involves significant team management. Support Sales Process
- Define product positioning, messaging and value proposition.
- Create sales materials necessary to support the sales process; in general, includes sales kit with fact sheets, presentations, positioning guides and pricing;
- Be knowledgeable with competitive information;
- Complete training sessions for appropriate internal sales teams to ensure their ability to demo and sell Integrity products;
- Provide support on deals and strategizing with the Sales teams on how to win;
- Active review of global pipeline reports, monitor deals and support the sales and client services staff, as needed; and
- Understand the factors involved in the decision making process for significant deals, influence where possible, a positive outcome.
Qualifications:
Requires a bachelor’s degree. 8-10 years experience in a product management, product marketing and program management or related field with a demonstrable increase in ownership and success in product management, product planning, business development, client engagement, and market research and sales rollouts and processes. The successful candidate will have the following skills:
- Project planning is critical; individual must have experience performing and compiling research and have the capability to document, communicate and translate research results into specific action plans and manage project plans for implementing product delivery;
- Ability to work closely with Operations, Sales, Client Services and Marketing to deliver products to market according to plan, ensure full staff readiness and deliver successful product launches to market;
- Excellent interpersonal, written and verbal communication skills required; must be able to present results and actions plans with professionalism, authority and credibility to all levels within the Company, as well as externally to prospects and clients;
- Understanding of the Software as a Service B2B business model;
- A passion for being market facing and driving the organization to be the same; and
- Initiative and desire to work successfully in a fast-paced, small team environment, self-directing day-to-day activities and prioritization; strong attention to detail, with an ability to follow-up on items to ensure tight timelines and releases are met;
Full commitment to conduct business with the utmost integrity and in full compliance with the law is absolutely essential.
Reporting:
Will report to the Vice President, Product and Marketing and will work closely with Sales and Marketing, engineering, operations and others throughout the Company as needed.
Location:
Waltham, Massachusetts. Occasional overnight travel required.
Compensation and Benefits:
This is a full-time exempt position. Compensation includes competitive salary with annual bonus potential. Additionally, Integrity offers a comprehensive benefit package which includes medical, dental, 401(k), life insurance, and more.
Integrity Interactive Corporation is an equal opportunity employer.